The FICCI BDA joint report 3G and BWA: The Next Frontier provides an operational, on-the-ground view of the future of 3G and BWA services in India, and is based on extensive industry inputs from carriers, handset OEMs, network OEMs and VAS providers. The report covers potential business models, network deployment plans, target segments and services & applications offered on 3G and BWA. In addition, the report provides 3G and broadband subscriber and revenue forecasts, device projections, device revenues and operational KPIs (ARPU, % Data ARPU, Device ASPs, Attach Rates etc.). The report also focuses on emerging device technologies such as netbooks, thin clients, etc. and their likely adoption with the introduction of 3G and BWA services. Finally, the report summarizes the imperatives for industry participants as well as policy making bodies for increasing penetration in urban and rural markets of India.