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SPORTS
Brainstorming on
"Sports Marketing & Sponsorship
in India"
Brainstorming on "Sports Marketing
& Sponsorship in India" was organised
by FICCI on April 22, 2003 at New Delhi.
Mr Shekhar Dutt, Director General, Sports
Authority of India gave a Special Address.
The Theme Address was given by Mr A K Pandya,
Chairman, FICCI Working Group on Sports
and Co-Chairman Sports Development Commission,
Indian Olympic Association. President FICCI
and Mr P Murari, gave their valuable views
during the Brainstorming. Dr Amit Mitra,
Secretary-General, FICCI presented Welcome
Address. Mr I S Bindra, Co-Chairman, FICCI
Sports Committee and Mr Brandon De Souza,
President, Tiger Sports Marketing Pvt Ltd
were the Keynote Speakers in Technical Sessions.
Apart from participants from Industry,
representatives of Sports Federations, Sports
Authority of India, Sports management also
attended the event.
The aim of the event was to discuss issues
related to sports marketing & sponsorship,
need for sports federations to market themselves
and understand the motivation of why corporates
choose to associate themselves with sports.
Outcome/Action Points/Recommendations:
Federations will provide their requirement
and marketing plan, so that FICCI can initiate
following:
- FICCI will help Federations in promoting
Football and Hockey. It was also requested
if FICCI can also help Volleyball. These
sports have potential to attract mass
base provided these are managed and marketed
properly.
- FICCI will organise Interactive Meetings
with Sports Media with the help of Federations,
to get their help in promoting different
sports.
- Individual industry/Federation like
Motor sports, Yatching, Shooting and TeaKando
would prepare "white paper"
highlighting their problems in importing
or getting their sports equipment in India.
- FICCI will help in organising one-to-one
meetings between sports management companies
and Sports Federations' on their request.
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