Corporate Social Responsibility in India & Europe : Cross Cultural Perspective
November 21, 2001, New Delhi

Presentation by Mr Matthew Cadbury, Managing Director, Cadbury India

Family of cross-cutting activities

• Corporate Governance
  
• Human Rights and Ethical Trading
  
• Employment Practices
  
• Environmental Responsibility
  
• Community and Social Investment
  

Globally ..

• DPSU : $1m+
  
  • Hispanic Heritage Awards Program : sponsoring students
    
  • Southern Methodist University : law-related education program
    
  • DECA : national high school marketing educational program
    
• Snapple : $1.4m
  
  • Food banks $1m in kind
    
  • Snapple Cares Golf Tournament: raises c$100,000
    
  • Twisted Cap Tricks Tour: A $100,000 award to Starlight Foundation hospitals.
    
• Mott's : $450,000
  
  • Save the Children
    
  • Junior Achievement
    
• Cadbury Asia Pacific : $200,000
  ..
  
  • Heartwell Fitness Programme , Student Scholarships, Easter Challenge
    
• Cadbury TreborAllan : C$353,000/£163,015
  
  • Research: Easter CRM re child disabilities
    
• Cadbury India : £100,000
  
  • Malanpur Village
    
  • Gujarat Earthquake Appeal
    
• Bromor Foods : R487,000/£41,352
  
  • Educational projects eg Sunshine Books, Read in the Eastern Cape
    
  • New Cadbury Schools Development R5m over 2.5yrs in 21 schools
    

CADBURY INDIA
Cadbury Community Initiatives

• Launched in Cadbury India's Golden Jubilee Year - 1998 with a seed grant from CS plc and lot of motivation!
  
• Cadbury India evolved a mission to participate in community initiatives around operational locations.
  

Project 'Village Gurikha' neighbouring Gwalior takes off with professional inputs from BCF under a tripartite relationship

• CIL (Donor)
  
• BCF (Monitor)
  
• NGO (Implementor)
  

Prime Village Community Needs identified through BCF Study

• Pre-scholling and primary education
  
• Health & veterinary care
  
• Empowerment of women & income generation activities
  
• Strengthening of the village council and infrastructure building
  

Issues Encountered and Overcome

• Strong village resentment
  
  • Jobs vs Charity?
    
• Dacoit heritage coupled with rigid caste & culture system
  
• Women inequity & abuse
  

Breakthrough

• Above & some more barriers broken through social engineering, continuous dialoguing & lot of patience
  
• In 6 months project intentions crystalised from goodwill & 'from the heart' with benefits to both CIL & Community.
  

Single Success Story of Women Wmpowerment & Income Raising

Initiatives to improve the lives of women & girls in India's women empowerment year 2001

• Awareness generation programmes
  
• Gender sensitization programmes
  
• Self help groups participating in saving & credit activities
  
• Health care & health education camps
  
• Rights against female infanticide and foeticide practice - a social evil curtailed.
  
• Achievement
  

Emancipation of the village women & girl child giving them a voice, an identity, a sense of purpose and new hope in life

Last but not the least

Cadbury India's image transformed from anti-employment to pro-community and gave us the satisfaction of creating value in the lives of the village community & simultaneously reinforcing sustainable development of our business.

CSR

Our Reputation

• Investors
  
• Consumers
  
• Supplies
  
• Regulators
  

Our Company

1. Culture

• Creativity and energy
  
• Morale and commitment
  
• Internal comms- integration
  

2. Competency

• Skills development
  
• Market understanding
  
• Who we attract
• Who we retain
  

3. Our Society

• Regeneration
  
• Tomorrow's workforce
  
• Responsibility